The silly battle of the booze continues.

Having seen their 31% Tactical Nuclear Penguin shot down by Schorschbräu’s 40% eisbock Schorschbock 40 and suffering the additional humiliation of Schorschbräu’s email offer to sell Brewdog the secret to achieving such stratospheric alcohol levels, the boys at Scotland’s Brewdog announced that their retaliation would be swift and severe. They have come back with a new WORLD’S STRONGEST BEER, a 41% IPA called Sink the Bismark that is reported to be brimming with American hops. Not known for subtlety, they have announced their triumph in this video from their blog.

Sink the Bismarck! from BrewDog on Vimeo.