These are crazy times for beer. Breweries are popping up so fast that it has become impossible to track them. Believe me, I tried. From December 2010 until March of this year I was writing A Perfect Pint’s Beer Guide to the Heartland, due out next May from the University of Illinois Press (really!). For those two and a half years I put considerable effort into keeping track of all the new breweries in four states. That was a fool’s errand. It ultimately got the best of me. In the interest of eventually actually producing a book I gave up.

I have to admit that since turning in the manuscript, I haven’t been tracking new breweries all that hard. I got burned out on the task. And so it is that I am continually learning about startups in the region. Perusing the list of breweries in the program of this year’s GABF I came across two that I had never heard of. One of them is Mob Craft Brewing in Madison, Wisconsin.

Mob Craft opened in June. The nano-sized brewery is using a crowd-sourced model for determining the beers they produce. Fans can submit recipes or suggestions on the brewery’s website. Drinkers then vote with their dollars by ordering the beers that they most want the guys to make. It’s an interesting concept; a drinker-driven beer lineup.